Hi I’m Ariana, I’m a designer based in San Diego, CA. I am currently pursuing my B.A. in Graphic design at SDSU.
Work
About me
CONTACT
RESUME
(...in progress)
Personal Project/Mock Client
2025
Brand Identity
About The Melt
The Melt ice cream parlor is more than just you’re average ice cream shop. In today’s ice cream shop market many shops don’t offer a community through the love of ice cream. With limited seating in their shops and lack of events, this ice cream shop is similar to a cafe. With seats and an open space for communities to hold events, The melt wants to bring in people in a space through their love for ice cream. The Melt focuses on its community and quality ice cream.
Target Audience
Target Audience
Based in San Diego, California The Melt was made for those who love ice cream and want a second space to come together with friends and family.
Inspiration for Venue
Inclusions
1. Logo
2. Parlor Assets
3. Ice Cream Packaging
1. Logo
2. Parlor Assets
3. Ice Cream Packaging
Logo
In the process of making The Melt, it went under two name changes but one thing that stayed consistent was the custom M. I wanted to add a flowy detail to the M to symolize the melting of ice cream in a simple and soft way. Originally I wasn’t going to alter the text beyond the M but I felt that the text was too static and decided to customize it some more. I added texture to the logo to symbolize the craks and texture in ice cream when scooped into a cone. Although it’s minimal there is cracks in the text and rough texture added to the logo.
Cafe Assets
The Melt Presents _ Series